A WebMasterWorld forum thread discussed one members view that they had run out of link building ideas. Some of the suggestions were interesting; some were also quite valuable from an search engine optimization perspective. Best Premium WordPress Themes for 2018.
The question was based on one member’s frustration. They had done all the normal link buildings tasks such as article submission, forum participation, blogs, directories and “traded links with pretty much every site I can find in my niche that’s worth exchanging links with”.
The final response to the question was probably the most pertinent:
It really is almost impossible to run out of sites to acquire links from. Sometimes the problem can also be one of trying too hard and not having the patience to see the results of the current activities. While they may have developed hundreds or even thousands of inbound links, the search engines may not spider all of them for several months.
There are times when you may feel you have all bases covered. The reality is, perhaps you need to do more. The writer claimed to have four or five articles written and submitted to directories. Perhaps they need to double that number and spread across as many article submission sites as possible.
If they are experienced in their given field, finding related blogs and undertaking guest posts using your target page in your links also results in links. More importantly, you are getting your name out and with your reputation. One of the major benefits to any search engine optimization campaign is your reputation as there is little doubt that reputation goes a long way to encouraging others to link to your pages.
There are endless opportunities to developing relevant one way links to your sites. Sometimes you need to look outside the square. It can often help to check out your competition to see where they are obtaining links. This may provide ideas for sites or areas that you have not considered, or perhaps considered and discarded. As an exercise in SEO management, you need to be aware of what your competition is doing – find what they are doing in the way of link building – and do it better.
Premium WordPress Themes – Internal Links
One important aspect of your search engine optimization program is how you structure your internal links. It does raise the question whether or not you can have too many internal links on the one page?
I have never seen a formula for links, keywords, or any other search engine optimization tactic. Common sense would tell you that internal links should meet certain criteria such as:
- Relevance: One of the most important criteria. Linking pages that are not relevant could be counterproductive.
- Anchor Text: If you are going to link to other pages on your site then be sure to use the right anchor text.
- Quantity: Here we go – how many? Sorry, not the answer you are looking for! It appears to be accepted now that search engines will only follow the one link to a page. Having more than one link to the same page, even with different anchor text, will not be followed by the search engines.
That still hasn’t answered the question. Really, there is no real answer, however a balance is needed and to avoid being accused of sculpting, a ratio of less than 50% is probably the safest approach. There are times when you are going to exceed this. Most bloggers appear to get away with ‘best of’ posts or ‘weekly recaps’ where they link to older posts. Their link ratio could be as high 60-70% internal.
Internal linking to pages that are relevant is always going to be the most important issue. If you are helping the visitor find more information then there is no reason to expect a penalty from the search engines. Search engine optimization is always going to be a matter of achieving a balance between what is right for the visitor and what is appropriate for the search engines.
Premium WordPress Themes – Optimize All Links
Good search engine optimization practices suggest that links, particularly internal links, should have appropriate anchor text; that is, anchor text that uses keywords or keyword phrases.
Most website owners who are skilled in search engine optimization techniques know this already. However, sometimes the concentration is on deep content pages and the obvious links are left un-optimized.
Examples that you may see frequently include the ‘About’ page, Sitemap and Contact pages. These URL’s can often be optimized as well, particularly if you want to increase the number of keywords on a page.
The optimization of these pages can be straightforward. For example, you could link your ‘About’ page using the anchor text of ‘About site name‘, the sitemap’s anchor could be ‘sitename’s Sitemap‘.
One link that is rarely optimized with keywords is the email or ‘Mailto’ url. This link normally looks like:
(a href=”mailto:email@example.com”) Email Me (/a)
(note: replace the brackets with the greater than > and less than < signs) The text ‘Email’ could be changed to include a keyword or site name as well. There are many internal links that could benefit your pages by simply applying a few basic techniques. Sometimes, the obvious is overlooked. Premium WordPress Themes – 3 Basic Rules
Linking can be complex, link building can be frustrating. Here are three quick and simple linking rules that may help boost your SEO efforts.
- Link out:
Linking to other sites does help your SEO programs. Make sure the links are to relevant content on sites with good authority.
- Link within:
Maintain a balance of links within your own site. Where there are pages of content that relate to each other, provide links, preferably within the content using appropriate anchor text.
- Balance links:
Try to keep the right balance in your links. You want more links coming in than going out. This is per page, not just content so include links in sidebars, blogrolls etc. Include in the balance the links within your own content. Every link leaving a page has may take link ‘juice’ with it. Too many links leaving and the link ‘juice’ will be very thin – even to your own content.
These are three common sense link building tips that can help to balance your SEO. By controlling the flow of links in, out and around your web site you can increase the rankings of various pages that you feel are important.
If I could add a bonus fourth tip it would be – Don’t waste your links, use them to best enhance your SEO strategies.